The value of living ASOBAL handball: Here are the results of the ASOBAL Community survey.

ASOBAL has made public this Wednesday the results of the end-of-season 2024/2025 survey, conducted with more than 1,400 fans from the Spanish territory, closing the range of actions and activities that have been carried out in the 'ASOBAL Community' project. The aim is to know more deeply the profile of the fan to better adapt the "ASOBAL product", and assess their satisfaction. 

Profile and sports practice
68% of followers are men and 32% are women. 24.29% of them currently practice handball, 35% have played it before and the remaining 41% are fans without having competed on a 40x20 court. 17% of the people who have practiced or practice handball are women. The most practiced sport of the respondents, thus, is handball, followed by hiking, individual gym work and cycling. 89% of the respondents became fans of handball through their geographical area club (33%), family/friends (30%) or school (26%).

The rest have come to the sport out of their own curiosity (4%) or the media (3%), among other options. Beyond ASOBAL's current affairs, the sport that generates the most interest among the fans who have filled out the survey is football, other competitions under the umbrella of international handball, tennis, basketball (in 5x5 format) and cycling, in this order.

The value of experiencing ASOBAL handball live
It is noteworthy that 65% of fans always experience their team's matches in the pavilion. This data is added to the 11% who have chosen the option to enjoy the league matches in the pavilions of the ASOBAL clubs. An additional 13% say they watch the competition's duels both in the pavilions and through their television or mobile device screen. A significant group of fans opt to experience the sports show mainly through LALIGA+ or free-to-air television channels. 

Matchday experience 
The matchday experience, according to the surveyed group, is more than satisfactory. The respondents highlight the atmosphere generated in the stands of the sports facilities, their accessibility, comfort and improvements in terms of lighting, decoration or visibility conditions. The results highlight the room for improvement in the area of entertainment offerings during the matches (score of 8/10).

One in two fans uses a zero carbon footprint option or public transport to get to the pavilion, in line with the criteria emanating from the ASOBAL Legacy League project and the sustainable initiatives carried out by the ASOBAL clubs. In terms of the composition of the group attending the pavilions where the matches are played, the options 'family', 'friends' and 'partner' are the most mentioned.

How ASOBAL content is consumed
47% of the competition survey participants highlight that social media are their main source of current affairs, news and ASOBAL content. Their club's social media, the official ASOBAL website or traditional media are the other most voted options in this section. The reach of the official competition's Whatsapp channel, which debuted during the second half of the season, stands out as one of the main sources of information.

Whatsapp is, in fact, the third most used social network by fans. Instagram is in the first place, followed by Facebook. The current 'X' is the fourth most voted option. The content that generates the most interest is sports-related (live matches, highlights or summaries), followed by news or current affairs of the clubs and competition, family content and that dealing with non-sporting aspects.

Assets and links with sponsors
The Panini sticker collection of the competition is the asset with the most media trajectory within the ASOBAL universe. The ASOBAL Fantasy ranks second in this classification, with the award winners and members of the league's All Star, the ASOBAL Hall of Fame and the ASOBAL Gala sharing the third place. The ASOBAL Legacy League, the sustainability project of the professional competition, is the fourth most voted option just a few months after its launch.

In the section on links to sponsors, the respondents have pointed out Plenitude as the entity most linked to ASOBAL. Helvetia, Hummel, LALIGA and ABANCA complete the list of options most remembered by fans. As a reminder, it is worth mentioning that Plenitude has been the title sponsor of the ASOBAL League for three years and that, as of July 1, 2025, the name of the competition is LIGA NEXUS ENERGIA ASOBAL.