The Plenitude League 23/24 has generated a total cumulative audience of 6,144,711 viewers in its second season with the entire official calendar televised through LALIGA+. The broadcasting strategy of ASOBAL's strategic partner -owner of the rights to the professional handball competition-, confirms the upward trend of consumption of the ASOBAL product through the LALIGA+ multimedia platform, and the conventional television windows of RTVE and Esport3 (TV3).
In addition to the broadcast of the 240 games live on the LALIGA multimedia platform, a total of 49 broadcasts of open matches have been added, distributed between the sports space of TV3, Esport3, which has offered 17 clashes of the current champion, Barça, and 4 of Fraikin BM. Granollers; and the umbrella of RTVE, which has offered the 30 editions of the 'Match of the Day'. The new asset of the 34th Plenitude League 'sportainment' range has signed a cumulative audience of 3,474,000 viewers.
To these total course balance figures, 440,000 users with access to the content of at least one match per day of the competition are added -regardless of the 'Plus Team', 'Plus Sport' and 'Plus Total' subscription plans-, expanding the potential audience margins of the competition and reaffirming the value of the agreement between ASOBAL and LALIGA.
Puente Genil-Barça, the most watched match
The Ángel Ximénez Puente Genil-Barça of Matchday 6 has been the most followed match of the course (a total of 355,355 cumulative viewers). The Catalan derby of the second round between Barça and Fraikin BM. Granollers (matchday 25, 328,322 viewers), the match played by Barça and Bidasoa Irun on matchday 16 (252,670 viewers), the Fraikin BM. Granollers – Balonmano Logroño La Rioja (matchday 28, 243,062 viewers) and the match at Artaleku between Bidasoa Irun and Barça (224,568 viewers) complete the top5 of matches with the highest cumulative audience of the season.