The Legend of Ademaro strengthens ABANCA Ademar León's identity on its 70th anniversary

ABANCA Ademar León is one of the entities that have helped shape the history of professional Spanish handball. In the year of its 70th anniversary, the León club continues to hold a prominent place within the Liga NEXUS ENERGÍA ASOBAL, not only for its competitive identity but also for the tradition and territorial roots that have marked its trajectory across generations, as well as for a unique personality that has remained recognizable over time.

Since its founding in 1956, the Ademar team has starred in some of the most significant chapters of Spanish handball. ASOBAL League titles (2000/01), ASOBAL Cups (1998/99 and 2008/09), and continental successes culminating in the double conquest of the European Cup Winners' Cup are part of a sporting journey built at the highest level. Added to this are legends who have left an indelible mark on the history of the professional competition and who today hold a prominent place in the ASOBAL Hall of Fame. A legacy forged over decades that has established the León club as one of the most recognized and respected entities in the Liga NEXUS ENERGÍA ASOBAL.

But the history of Ademar is not explained solely through titles and competitions. It is also found in its close connection with León and its province, in its ability to represent an entire territory both on and off the court, in a competitive culture that has shaped its trajectory for decades, and in a sense of belonging shared by generations of fans, players, and families who have contributed to building the club’s identity.

Ademaro the Strong shapes the story of ABANCA Ademar León

This heritage is what inspires the new kit presented on the occasion of the 70th anniversary. Under the concept of “The Legend of Ademaro,” the club has developed a proposal that transforms the jersey into a visual narrative inspired by the medieval legend. The figure of Ademaro the Strong, a legendary character set in the ancient Kingdom of León, serves as the narrative axis of a kit that pays tribute to the values that have accompanied the club throughout its history: strength, effort, identity, and territorial pride. The initiative not only refers to the past but also projects the image of a club that continues evolving and exploring new ways to connect with its fans without giving up its essence.