The audiovisual system developed by MEDIAPRO for Liga NEXUS ENERGÍA ASOBAL recognized for its innovation in sports production

The audiovisual system implemented in the Liga NEXUS ENERGÍA ASOBAL 2025/26, the result of collaboration between ASOBAL, the Professional League of Spanish Handball Clubs, and GRUP MEDIAPRO, has been recognized by the industry as one of the most advanced solutions in the integration of technology applied to sports production in indoor facilities.

The recognition comes after the awarding of the “Best integration in sports facilities” prize to AutomaticTV by the specialized media AV Integración, which highlights the excellence and impact of a system that helps redefine the standards of audiovisual production in sports.

This award values a project developed by GRUP MEDIAPRO for the Liga NEXUS ENERGÍA ASOBAL, based on AutomaticTV technology. Within the framework of the collaboration between both entities, this initiative has allowed the incorporation of a complementary in-house production model to the usual one in certain matches and venues during the 2025/26 season.

The project combines traditional venue production with automated camera systems and remote production tools. This technological solution, developed by MEDIAPRO with the integration of AutomaticTV and implemented as a pioneer in the Liga NEXUS ENERGÍA ASOBAL, allows for resource optimization, improves the quality of the audiovisual product, and advances towards a more efficient and sustainable production model.

As a pilot and scalable project, during the 2025/26 sports season the system has been deployed in the home matches of ABANCA Ademar León, IRUDEK Bidasoa Irun, Bathco BM Torrelavega, and Horneo BM Alicante, within the 36th edition of the Liga NEXUS ENERGÍA ASOBAL.

The implementation of this model reinforces the evolution of ASOBAL’s audiovisual product, consolidating a shared strategy alongside its partners aimed at innovation and continuous improvement of the broadcast experience. This evolution is accompanied by a positive trend in audiovisual consumption indicators, reflecting the growing interest in the professional competition, and strengthens the goal of continuing to enhance the appeal, competitiveness, and projection of the Liga NEXUS ENERGÍA ASOBAL in the sports audiovisual ecosystem.