"Land of Dreamers," another strategic step for BM. Caserío Ciudad Real within the framework of ASOBAL's professionalization project.

BM. Caserío Ciudad took another step in its expansion project and brand consolidation this weekend, reinforcing its club storytelling in the context of ASOBAL's professionalization process. The Manchego team premiered against Dicorpebal Logroño La Rioja the 'Land of Dreamers' kit, the tangible action of a communication campaign with the same name that seeks to "connect the club with the territory that supports it and gives it meaning: Castilla-La Mancha".

The new jersey stands out for having embroidered different elements characteristic of the Community's culture and that highlight the connection and the feeling of belonging of BM. Caserío Ciudad Real with its land. "The resource of the embroidery synthesizes this universe of meaning better than any declaration. Inspired by the Manchego artisan memory and, in particular, by the tradition of Lagartera's embroidery, it works in this equipment as a symbol of union, heritage, and community. Different threads that, when intertwined, form a single firm and valuable piece", highlights the club in the presentation of the equipment.

The Manchego institution continues to achieve goals in its first season in the professional competition, with the focus placed both on and off the court. The debut in the NEXUS ENERGY ASOBAL League of the team led by Santi Urdiales is being outstanding, betting on the block as the main argument that guarantees performance. Eighth, with 22 points, 7 from the relegation positions, BM. Caserío Ciudad Real has managed to find its formula for success to always be competitive. The results are the consequence of the club's work, also in the business expansion area. It has maintained and strengthened the link with its fans, who fill the Quijote Arena every matchday and have set the attendance record in a match of the competition this season. A task that ASOBAL monitors and promotes through its project of social, environmental and economic-governance sustainability, the ASOBAL Legacy League.

From that link, with the fans and the cultural environment, the Manchego club has launched the 'Land of Dreamers' campaign, between the present and the construction of a future legacy. "It is the most visible expression, to date, of a way of understanding the club that goes beyond the competition: a project born from the fans, with a vocation for a club by and for the people, which understands communication as a tool to generate community and long-term projection", describes BM. Caserío Ciudad Real. The kit will be one more element of this process until the end of the season, always on the foundations of the NEXUS ENERGY ASOBAL League.