ASOBAL presents the graphic image of the ASOBAL Legacy League, a pioneering project in Spain that seeks to lead a positive change for the handball community and professional sport in terms of social, economic, and environmental sustainability. The implementation of the brand, defined and tangible, gives continuity to the ALL movement, set in motion since the beginning of the second half of the Plenitude League and in constant motion.
Its identity is based on the brand definition of ASOBAL, as a cornerstone, and is linked to the rest of the assets of the elite of Spanish men's handball clubs. The image of the ALL will have a wide media journey, with presence from this day 19 of the Plenitude League on the 16 tracks of the ASOBAL clubs through the U television of LEDs. Fans will be able to follow the news and main novelties of the project through the official communication channels of the entity.
Pioneering project underway
The ASOBAL Legacy League (ALL) is one of the great novelties of this second part of the season. The project takes to a next level the condition of reference in sustainable matters of the elite of Spanish men's handball clubs within the international sports scene. ASOBAL's commitment is firm and a central pillar of its strategic project as a product and professional competition.
It demonstrated this in September of 2022, when it joined the Sports for Climate Action program of the United Nations (UN) to work towards the eradication of poverty, protect the planet and ensure the prosperity of society through a series of very specific aspects. ASOBAL is one of only 8 entities in Spain that are part of the UN's Sports for Climate Action and one of only three handball organizations at an international level in terms of sports sustainability, along with the Handball Bundesliga and the Füchse Berlin.