ASOBAL presents its growth and global engagement strategy at the MESIF 25 forum.

ASOBAL was part of the fifth edition of the Middle East Sports Investment Forum (MESIF) 2025, held on November 6 and 7 at the Santiago Bernabéu Stadium in Madrid. The event, promoted by the Government of Saudi Arabia and the Saudi leisure and sports company Sela, is considered one of the main international meetings on investment and development in the sports industry, and brought together the main players and investors in the sector on a global level.

The general director of ASOBAL, Fernando Corral, represented the professional handball league in Spain as a speaker in the round table "Attracting fans and growing the global audience", moderated by Isabel Pérez, general secretary of the Unió de Federacions Esportives de Catalunya (UFEC). Alongside him participated Lojain Alharbi (Saudi Arabian Rugby Federation), Frank T. Leenders (FIBA Media and Marketing Services SA) and Roy Sahaf (WSC Sports), in a debate focused on strategies to strengthen the connection with fans, boost digital engagement and expand audiences in an increasingly global and competitive market.

During his intervention, Fernando Corral highlighted the work that ASOBAL has been doing to enhance the visibility and international projection of the competition, as well as to strengthen the relationship between the clubs and their fans in the current context. In this framework, he highlighted the promotion of strategic agreements with international operators, such as the one signed with Fox Sports for the broadcast of NEXUS ENERGÍA ASOBAL League matches in Argentina. This alliance adds to other initiatives, such as the 'ASOBAL Community', all aimed at opening new communication channels and expanding the global reach of Spanish handball, consolidating the internationalization of the league and the connection with the fan community worldwide.

🎞️ اليوم الأول من #منتدى_الشرق_الأوسط_للاستثمار_الرياضي 🔚 pic.twitter.com/7XXgxPbEUa

— وزارة الرياضة (@mosgovsa) November 6, 2025