ASOBAL celebrates its Sponsor Day and launches a new season of the Liga NEXUS ENERGÍA ASOBAL project

ASOBAL has launched the 2026/2027 season with the celebration of the second edition of its ‘Sponsor Day’ at the Fundación Pons (Madrid), to showcase the innovations of the Spanish professional handball project, with the presence of clubs, sponsors, institutions, and media. The professional competition, led by its president, Servando Revuelta, has presented its 2025/2026 report, a document that reviews the previous season and outlines the strategic lines that will shape the ecosystem of a new edition of the Liga NEXUS ENERGÍA ASOBAL, including the creation of ASOBAL TV and the collaboration agreement with Eurosport to define a new television paradigm.

The Spanish Professional Handball Clubs League will have its own audiovisual platform that will offer all 240 matches of the official calendar - which kicks off this Friday with the Fraikin BM. Granollers-Frigoríficos del Morrazo and Dicorpebal Logroño La Rioja-Barça matches - bringing fans closer to the excitement and competitiveness on the court. The arrival of Eurosport as a new strategic partner strengthens the positioning of the professional competition's product, completing a diverse, accessible, and technically high-quality television lineup.

“We are starting an exciting season and Liga NEXUS ENERGÍA ASOBAL, with a product that continues to grow noticeably and is increasingly recognizable. Club budgets are growing, their own structures are expanding, and the quality of players is higher than ever. The creation of ASOBAL TV, a dedicated television channel, is a turning point. We are very satisfied to have been able to launch such a large-scale project in such a short time. It is a new scenario that will allow the competition to take another step forward,” said Servando Revuelta, president of ASOBAL, highlighting the main novelties of the season and the importance of the commercial network that ASOBAL has consolidated year after year.

The ‘Sponsor Day’ focused on the development of Liga NEXUS ENERGÍA ASOBAL and the definition of its own narrative with a space that included the participation of Jesús Martín Angulo, Director of the Commercial Unit of Nexus Energía, Álex Argelés, Deputy Director of Radio Televisión Española (RTVE), and Fernando Ruíz, Sports Director of Warner Bros. Discovery (WBD) Iberia.

"We begin this new stage convinced that the best of this long-term alliance is yet to come. Over the next few years, we want to continue driving projects that help grow handball, strengthen its connection with fans, and demonstrate that sport can also be a driver of positive transformation. We share with ASOBAL the ambition to build a more sustainable, closer, and opportunity-filled future for new generations," said Jesús Martín Angulo, reviewing the foundations of the link between Nexus Energía and ASOBAL, extended until 2029 after the success of this last season. Along the same lines, Decathlon remains a strategic sports partner of Liga NEXUS ENERGÍA ASOBAL, sponsoring the competition’s ball, the KIPSTA HB900.

The global synergy framework, which also includes the presence of Sportradar and Loterías y Apuestas del Estado, goes hand in hand with the work of ASOBAL clubs, the cornerstone of the success of the elite of Spanish men's handball. In this regard, BM. Caserío Ciudad Real presented its marketing and brand development project at the ‘Sponsor Day’ after its first year in Liga NEXUS ENERGÍA ASOBAL, achieving tangible milestones such as the attendance record for a match in the 2025/2026 season, based on a strategy of engagement with its fans, environment, and assets. 

Rafa Guijosa and Manolo Cadenas receive their ‘Hall of Fame ASOBAL’ award

The ASOBAL season opening event also served to present the ‘Hall of Fame ASOBAL’ awards to Manolo Cadenas and Rafa Guijosa, members of the third generation of the professional competition’s sports excellence space. The two former players and current coaches were able to reflect on their careers and legacy, an essential part of the history of Liga NEXUS ENERGÍA ASOBAL. Legends who laid the foundations of the current spectacle of the competition, which this season will once again be showcased in the 16 arenas of the domestic circuit, through the talent of its players, the collective approach of the coaches - an international reference - and with the historic debut of Cajasol Sevilla BM. Proin and the return of Fertiberia Puerto Sagunto.