ASOBAL and Sportradar agree on international distribution of audiovisual rights and official data

La Liga Profesional de Clubes Españoles de Balonmano – ASOBAL and Sportradar Group AG (NASDAQ: SRAD), have reached an agreement for the marketing and international distribution of the professional competition's audiovisual rights, as well as for the management and utilization of its official data.

The alliance gives new momentum to ASOBAL's growth and internationalization strategy, which seeks to strengthen the competition's global presence and expand the reach of its content in international markets. Through Sportradar's expertise and distribution network, the Professional League will be able to increase its visibility among operators, platforms, and fans across different territories, strengthening the positioning of Spanish professional handball in the global sports industry.

The agreement also covers the management and exploitation of the competition's official data, an increasingly relevant asset for the development of professional sport. The collaboration will help drive new applications linked to advanced analytics, technological innovation and the generation of enriched experiences for fans, operators and commercial partners across the sports ecosystem.

“International expansion is one of the cornerstones of ASOBAL's strategic plan. This agreement marks another important step forward with a trusted global partner whose technological capabilities and commercial expertise will help expand the international reach of our competition and strengthen the value it delivers to clubs, sponsors and fans. Our goal is to continue building a competition that is increasingly attractive, innovative and competitive, both in Spain and on the international stage.”, said Fernando Corral, Managing Director, of ASOBAL.

Sportradar provides immersive experiences for sports fans and bettors and is trusted by the world’s leading global sports organizations including the ATP, NBA and WNBA, NHL, MLB, MLS, PGA TOUR, UEFA, FIFA, CONMEBOL, AFC, and the Bundesliga, and global clients including Flutter, DraftKings, Google, Microsoft, Kalshi and Polymarket.

Lutz Tigges, VP Media Rights and Partnerships, Sportradar said: “We are pleased to partner with ASOBAL to accelerate their commercial growth. By combining our expertise, network, and advanced technology solutions, we look forward to delivering a truly fan-centric experience for the league, its teams, and the games”.