ASOBAL and LALIGA celebrated this Tuesday at the headquarters of the sports association the first workshop of the season on brand growth with the participation of the clubs that make up the professional competition. This continues the project that began last year, within the framework of the collaboration agreement between the two sports institutions.
ASOBAL's goal is to continue providing resources to the clubs of the elite of Spanish men's handball, generating synergies with the best professionals in the sports business sector, laying the foundations for an increasingly solid competition and faces new consumption habits. The first day of conferences at LALIGA's headquarters focused, among other topics, on the analysis of business infrastructure, commercial and marketing context in sports.