ASOBAL and Ecoembes launch the campaign 'We are special, we recycle' together with Club BM. Granollers.

ASOBAL and Ecoembes launch this Thursday 'We are special, we recycle', the campaign promoted by the environmental organization that seeks to promote recycling and sustainability habits among the audience of the Plenitude League, framed in the activation program of the ASOBAL Legacy League. The common project between the two entities, with a clear objective of valuing the links between sports, environmental responsibility and the strength of collective work, kicks off with the participation of Club Balonmano Granollers. 

The campaign defined with the blanc-i-blau team focuses on the social media plane through a series of videos starring players from Antonio Rama's squad, presenting a collaborative challenge to their entire community of members and fans. If 1,000 interactions are reached in the campaign clips, a reward of 5,000 € will be given to the Club BM Granollers Foundation, with the aim of rewarding joint efforts and growing social, educational or sports initiatives promoted by the foundation itself. This incentive is also a way to make the positive impact of citizen involvement tangible and to strengthen ties between sustainability and sport, basic principles of the work that ASOBAL develops with the ASOBAL Legacy League.

The campaign, also driven by the Waste Agency of Catalonia and the City Council of Granollers, will start this Thursday, April 24 with the publication of the first video on Instagram and can be followed continuously and until the end of the season through the club's channel (@bmgranollers) and under the official hashtag #SomEspecialsReciclem. The public presentation will take place this coming Sunday, April 27 at the Palau d'Esports de Granollers, coinciding with the Plenitude League match that Fraikin BM. Granollers will play against ABANCA Ademar León (20h).

During the halftime of the match, various dynamic actions have been planned to involve the fans and give visibility to the campaign message, which is born with the intention of adding complicities inside and outside the court. Fraikin BM. Granollers is the first ASOBAL team to be part of the 'We are special, we recycle' campaign and, consequently, of the agreement that the professional competition signed months ago with Ecoembes, valid until 2027.