ASOBAL, protagonist of the Sports Summit Madrid

ASOBAL was part of the Sport Summit Madrid this week, being a protagonist in one of the major reference events of international sport business. Fernando Corral, general director of the professional competition, has been part of two round tables of the official agenda of the SSM25 B2B Congress, the section of lectures and workshops of the Summit.

With the presence of ASOBAL's president, Servando Revuelta, the CEO of the elite of Spanish men's handball has shared his testimony at the 'Sport and Entertainment, Sportainment, from the perspective of properties' conference, moderated by Carlos Cantó, CEO, SPSG Consulting, and which also counted with the testimony of Paula del Val, Global Partnership Manager EMEA of NBA; Nacho Solana, Director of Brand and CSR of the RFEF; and Olof Samuelson, Head of Business of 360Player.

The CEO of ASOBAL also contributed the business vision of the elite of Spanish men's handball clubs in a second conference, focused on the importance of defining a 'Brand with purpose', led by Nacho Solana, Director of Brand and CSR of the RFEF, alongside top professionals in the sector such as José Asensio, General Director of Club Movistar Estudiantes, and Laura Gil, Sponsorship Manager of Iberdrola.

ASOBAL, in this way, shows in the biggest media showcases that it continues to take steps forward in the field of defining a well-worked product, with depth and 360º, capable of growing beyond the margins set by the sports court. The competition has closed a key season in its brand strategy, launching various actions or pioneering projects of the size of the ASOBAL Legacy League.

SSM25, a reference in sports business

The Sport Summit Madrid is a professional and innovative event where sport and its associated industries connect, with the presence of the major players in the sports business fabric. It is designed as a commercial and business tool where innovation and avant-garde, applied solutions and technologies, networking and commercialization, knowledge and education, sustainability and entrepreneurship are the link of all sports ecosystem professionals to continue boosting the sector's positioning. SSM is the meeting point for supply and demand where brands, experts, professionals, investors and entrepreneurs will do business, establish new leads, share knowledge, and be up to date with the most avant-garde innovation around the sports industry.