The president of ASOBAL, Servando Revuelta, and the Director and General Secretary of the entity, Fernando Corral, attended this morning the presentation of the XVII Edition of the Sports Sponsorship Barometer, hand in hand with SPSG Consulting and its CEO, Carlos Canto. The day and the study, which analyzes sponsorship and its trends from the perspective of sponsoring brands, sponsored properties, and the demand of fans, allows the elite of Spanish men's handball clubs to remain connected to the professional sports market.
The event has featured, among other elements, a round table format that has included illustrious professionals from the sports business sector such as Ángel Fernández, Brand, Marketing and Strategy Director of LALIGA; Sara Pastor, Senior Vice President Advertising of DAZN Spain and Portugal, Eduardo Cosin de Carvajal, Executive Vice President of CD Leganés and Blue Crow Sports Group; Nacho Mas-Bagà, CEO of Girona Football Club; Manuel Parga, Marketing, Sustainability and Human Resources Director of the Spanish Olympic Committee and Susana Gaytán, Deputy General Director of the Spanish Paralympic Committee.
ASOBAL is immersed in a 2025 of great projects and strategic challenges, such as the recent launch of the ASOBAL Legacy League, with the aim of continuing to enhance the product and redefining the margins of the Plenitude League.
